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FreshStart Shift

A Better Tomorrow Begins With a Fresh Start Today

Website Basics Cheat Sheet for Business Owners

📘A simple guide provided by FreshStart Shift to help you understand essential website terms.

 

🔹 Domain Name

Your website’s address on the internet (example: yourbusiness.com).
 

🔹 Hosting

The service that stores your website and makes it available online.
 

🔹 Homepage

The first page visitors see when they land on your site.
 

🔹 Header

The top section of your site—usually includes your logo and navigation menu.
 

🔹 Footer

The bottom section of your site—often includes links, contact info, or disclaimers.
 

🔹 Navigation Menu

A list of links that helps visitors move around your website easily.
 

🔹 Responsive Design

Your website automatically adapts to look great on phones, tablets, and computers.
 

🔹 SEO (Search Engine Optimization)

Techniques that help your website show up higher in Google searches.
 

🔹 Keywords

Words or phrases people commonly search for—important for boosting SEO.
 

🔹 Call to Action (CTA)

A button or message encouraging visitors to take action (like “Call Now”).
 

🔹 Contact Form

A simple form visitors can fill out to send you a message or request a quote.
 

🔹 SSL Certificate

A security feature that protects your website and displays the “padlock” icon in browsers.
 

🔹 Mobile-Friendly

Your website works correctly and looks professional on smartphones.


🔹 Analytics

Data showing how many people visit your site and what they do while browsing.


🔹 Blog

A space for articles, updates, or helpful content—useful for SEO and engaging customers.


🔹 Updates & Maintenance

Regular improvements and security updates that keep your site running smoothly.


🔹 User Experience (UX)

How easy and enjoyable it is for visitors to use your website.


🔹 Branding

Your business’s visual identity—colors, fonts, and style used to create a cohesive look online.


🔹 Sitemap

A list of all pages on your website that helps search engines and visitors navigate.


🔹 Page Speed

How fast your website loads. Faster sites provide a better user experience and can improve SEO.
 

FreshStart Shift

Affordable Website Solutions for Sacramento’s Small Businesses, Entrepreneurs & Nonprofits.

 

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